As the earning opportunity of optimized sites are growing daily, sem has turn out to be an important industry these days. You will find so many methods of search engine marketing and not all of them are legal. Some people, who want to obtain great income in a short term, resort to dishonest methods which are frequently termed as Black Hat Seo. The great old seo link building methods that bring success in long term and have longer lasting results are called as White Hat Seo. As some people are following these black hat methods, it becomes tough for individuals who take straight forward routes, to obtain a great web page rank even after honest initiatives.
Black Hat Seo methods shatter the philosophy of search engines. They are spammers who do not offer real content in their website. They just include some keywords and no helpful and informative content that would really worth obtaining a great web page rank. But they manage to show up in the ladder in the search result pages of the search engines and could taste the fruits even although they do not deserve it. Many genuine web sites lose their income simply because of them.
Some of the black hat Seo techniques are,
-Keyword Stuffing
-Creating Doorway pages
-Blog Spamming
-Web page cloaking
-Using hits Generators
-Making their pages refresh automatically to improve web page impressions.
If these are discovered out by Google, it will penalize the website and may even ban them.
White Hat Seo techniques are the organic or natural methods of obtaining a great web page rank you the website. They follow the rules and regulations strictly. They are loved by search engines as they include quality content and could offer reliable results. The common White Hat Seo techniques are,
-Getting quality one way links
-Frequent updations
-Writing blogs related to their industry
-Backlink building by means of article submissions with the help of a link building service
-Originality
These methods are well-liked by search engines. Although it takes lot of time to put into action them, the results will last longer than black hat methods.
You will find some methods that fall midway between black hat and white hat method. They are recognized as Grey Area Seo. Content scraping is an example for this. In this technique, search engine results and descriptions are captured by the software and are added to the web page as content. Although this technique is permitted at the moment by Google, it may get banned at any time when it becomes more and more abused.
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