Grab the attention of your client! It does you no good to have the best product or service in the market if they never get to see it. In some cases, it will be the first thing the client sees from you, so presentation folder can make or break a sale. You have a lot of options in business, but you will never have a second chance to make a first impression.
The folder should be printed in color. It is easy to find a professional print shop with excellent color technology. Black and white may seem attractive at first for financial reasons, but your graphics will really pop if you use a four-color process.
Decide what your folder will contain. You might include specification sheets for a new product or a promotional brochure. Perhaps you need to slip a CD inside to show off some new designs. How much stuff are you going to get in there? Expansion folders or three-folds might be appropriate for your needs.
Size is another consideration: letter, legal, or small. What are the dimensions? These are the important questions you have to ask yourself before you call the printer. A unique size can help you stand out from your competitors or fulfill a specific product need. Generic sizes fit in easily with other promotional materials.
We all know that presentation folders customarily have a slit on the front to hold business cards. This is a good idea, because it makes the cards readily available to the client. They might not be able to run all over town with the folder, but they can always grab a card! These days you can even order folders with an extra slit in the back to hold a coupon or some other little thing you want your client to have.
Always keep in mind that your folder is part of your overall brand. Your logo, slogans or whatever should be featured. You might use company colors in the design, or a particular font that signifies your brand. All your marketing materials should be subjected to the same scrutiny. Get your brand out there and keep it in the eye of the beholder. Keep your clients thinking about you and the work they want to give you and you will be surprised at how busy you suddenly become!
At trade shows you can give these folders away to all comers. Or when you assemble your marketing team for that big meeting you can make sure everyone has the same folder. Reinforce the message! You are a professional and your company is professional, too. Other meeting attendees will appreciate the little gestures that show you care.
Before using presentation folder printing, get a good design that matches your company brand and get it out there! A glossy, four-color presentation folder can be just that extra polish that makes your image more memorable than the other guy. Make a good impression the first time with an excellent presentation!
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